Publish & Prosper: Blogging for Your Business, by DL Byron & Steve Broback

February 20, 2009 by Nekkidblogger · 3 Comments
Filed under: blogging, book review, Non-fiction

Blogs have come to stay. There are now millions of blogs on the net, about every possible subject you can imagine. Some blogs are extremely informal, reporting on the everyday lives of their authors, while others are corporate ones, run by companies that try to establish new, more conversational types of communication with their customers.

Here at this site we have started a couple of blogs too, and found blogging to be an interesting medium for communication. Blogs are more informal by nature, and most blog software provide for easy communication between bloggers and readers.

Publish & Prosper: Blogging for Your Business is a little gold mine about blogging. It is short, only about 180 pages long, but it deals with most of the topics that are relevant to establishing and running a blog. It covers topics like blog design, tools you need for blogging, writing and launching your blog, as well as managing and monitoring your blog. The tone is informal and conversational. And the authors have a solid background as bloggers and as corporate advisors to corporations that have established blogs aimed at customers (like Boing or Bluefly).

Publish & Prosper: Blogging for Your Business is a well written, very informative book that covers a wide range of topics about blogs and blogging. Recommended!

A few other books about blogs and blogging that may be of interest to you: